CONTENT MARKETING:
Creativity that converts

I cut through the noise. I turn ideas and data into stories people actually want to read, watch, and share.

At Degreed, I built and ran a content engine that fueled everything—thought leadership, demand gen, product education, and client marketing. I didn’t just create content; I made it work across channels. I tracked performance, optimized strategy, and proved impact with real numbers.

Distribution? Covered. Organic, paid, social, email, syndication—I know how to get the right stories in front of the right people at the right time.

MY ROLE IN CONTENT MARKETING

Audience and content strategy by channel

Narrative + messaging

Research + data collection

Briefing, writing, editing

Asset design

Workflows: landing pages to banners to email sequences

Performance tracking and analytics

Organic & social promotion

Sales enablement

TYPES OF CONTENT

Research reports & surveys

Whitepapers & handbooks

Blog series & thought leadership

How-to guides & product education

Case studies & client success stories

Sales enablement & demand gen assets

How the Workforce Learns 2016

The report that put Degreed on the map. Instead of another generic “State of _______” industry report, we flipped the script—focusing on the end user: how, when, and where employees actually learn on the job. We gathered data from our key demographic, crafted a compelling narrative, and launched a multi-channel campaign that drove serious impact. Webinars, paid and organic promotion, content syndication, and thought leadership turned insights into action—and influence into revenue.

Downloads
2,350

Pipeline Influenced
$32.5M

Closed Won
$3.3M

How the Workforce Learns 2019

The follow-up to our groundbreaking 2016 report, How the Workforce Learns 2019 expanded our lens to uncover how employees actually build skills on the job—and what employers can do to keep up. Partnering with Harvard Business Publishing Corporate Learning, we surveyed nearly 800 workers and leaders worldwide to reveal the evolving role of L&D in an increasingly self-directed, tech-driven workplace.

This report became a cornerstone for thought leadership, fueling keynotes, webinars, content syndication, and a full-scale demand gen campaign. It didn’t just reinforce Degreed’s authority in workplace learning—it redefined the industry conversation for nearly 18 months.

Downloads
4,215

Pipeline Influenced
$71M

Closed Won
$3.9M

The Innovator’s Guide to Emerging Skills

To address the rapid pace of change in skills and technology, we repurposed existing content into the Innovator's Guide to Emerging Skills, a whitepaper designed to help organizations proactively identify and develop the skills of the future. To make the content more engaging and marketable, we introduced a creative concept centered around the theme of incubation—drawing an analogy between nurturing emerging skills and hatching new business capabilities. This was visually represented through egg-themed photography and design elements, providing a fresh and memorable angle that resonated with our audience. The guide offered practical strategies for benchmarking current skills, identifying emerging skill needs, and building a "skill incubator" within organizations. This innovative approach not only facilitated a lighter content creation process but also resulted in significant engagement and even a few awards for the design and photography.

Downloads
1,290

Pipeline Influenced
$12.3M

Closed Won
$1.6M

The Buyer’s Guide to Talent Development Technology

Navigating the crowded landscape of learning and talent technology can be daunting. To simplify this process, we developed The Buyer’s Guide to Talent Development Technology—a comprehensive resource designed to help organizations make informed decisions about their development technology investments. This guide offers a straightforward, five-step process that we concepted into a custom photoshoot with unique visuals.

Downloads
2,780

Pipeline Influenced
$21.7M

Closed Won
$2.6M

State of Skills: Endangered

The State of Skills: Endangered report was our most data-heavy and insightful piece to date. We set out to answer a crucial question: which skills are at risk of becoming obsolete in the rapidly changing workforce?

Using data from over 5,200 global respondents, we examined the impact of recent global events on key workforce skills, segmenting the findings by country, industry, and job role. The result was a deep dive into the skills most at risk, giving businesses and individuals actionable insights into what needs to be prioritized for the future of work.

To bring the data to life, we built a microsite that allowed users to explore and interact with the findings in real time, making the report not just a resource, but an engaging experience. This piece not only showcased our expertise in data-driven content but also positioned us as thought leaders in the evolving landscape of skills development. The campaign helped drive significant business impact, with broad distribution and high engagement.

Downloads
1,645

Pipeline Influenced
$12.3M

Closed Won
$1.8M

How the Workforce Learns 2021

Building on the success of previous years, How the Workforce Learns 2021 took a deep dive into learning culture—focusing on how organizations can foster environments where learning thrives. This report included a comprehensive manager’s guide, designed to help leaders cultivate effective learning ecosystems within their teams.

This asset was key to the content strategy and cadence for over 9 months. The resulting multi-channel campaign spanned content syndication, webinars, and social promotion, amplifying the insights at scale and positioning Degreed as the go-to resource for workforce learning intelligence.

Downloads
4,560

Pipeline Influenced
$82M

Closed Won
$4.1M