Hi. I’m David.
The most creative marketer you’ve ever met. Or the most marketing-minded creative. Either way, I’m the unique combination of art meets science when it comes building a powerful brand that moves the market.
9 direct reports
max. team size
$1.25M
creative budget
1000s
of meetings led
$1.25M
creative budget
Current Experience
Degreed: VP Brand & Content
Previous @ Degreed: Creative Director ▶ Director of Brand ▶ VP Brand
Since 2014, I’ve been the creative force behind Degreed’s juggernaut brand and marketing engine, taking it from ankle-biter to category leader with $100M ARR and $367M in funding. I’ve built and scaled high-performing marketing channels from scratch, turning brand storytelling into pipeline and brand sentiment into revenue.
Here’s what I’ve done during my time at Degreed:
Built a strategic brand that drives market share
Led the development and execution of Degreed’s brand strategy, elevating our market presence and positioning in a new high-growth category
Built a flexible and distinct Degreed brand identity system, ensuring consistent execution across all marketing materials and channels
Crafted campaigns that 1) resonate strongly with our target audience 2) differentiate our brand in the marketplace 3) drive awareness, engagement, and affinity across channels
Built a high-performing creative team that delivers ROI
Scaled and led a team of designers, copywriters, and project managers, fostering a creative and results-driven culture
Optimized brand marketing spend by blending in-house creative expertise with agency innovation
Managed a multi-million-dollar brand budget, prioritizing high-ROI initiatives that fueled revenue growth
Launched and scaled high-impact marketing channels
Built owned and paid content channels from scratch, driving 100K+ social followers, 6M+ YouTube views, millions of website + blog visits, and 100K+ asset downloads
Created campaigns that support pipeline and sales enablement, aligning brand storytelling with product value and revenue outcomes
Championed brand consistency across the customer journey
Ensured full-funnel brand alignment—from top-of-funnel awareness to sales enablement and customer expansion
Developed an internal brand resource hub, ensuring sales, marketing, and product teams speak a consistent brand language
Partnered cross-functionally to ensure brand supports GTM goals, product launches, and customer retention strategies